Advertising with before and after photos violates the medicine & healthcare advertising law and is not permitted in Germany.
Prohibition of advertising according to the ‘Law on Advertising for Healthcare Products and Services’
Since April 1, 2006, the law has stipulated that showing before / after pictures is prohibited.
Section 1 of the Medicines Advertising Act
(1) This Act applies to the advertising of other means, procedures, treatments and objects, insofar as the advertising claim relates to the detection, elimination or alleviation of diseases, ailments, physical injuries or pathological complaints in humans or animals, as well as operative plastic- surgical interventions, insofar as the advertising message relates to changes in the human body without medical necessity.
